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Book Announcement

FOR IMMEDIATE RELEASE  

Turner Publishing to Release “Important Generational Memoir”

Nashville, Tennessee, May 25, 2012 Turner Publishing is pleased to announce the acquisition of Fierce with Age: Chasing God and Squirrels in Brooklyn, a new book by Carol Orsborn, the internationally acknowledged expert on marketing to Boomer women, to be published in May 2013.
The women of the Boomer generation redefined midlife.  Now one of their most celebrated thought leaders, Carol Orsborn, Ph.D., sets her sights on busting the stereotypes of growing old. Voiced by one of their own, Fierce with Age relates the ups and downs of Orsborn’s tumultuous year of transformation as she transited into the “wild space beyond midlife.” The memoir marries easily identifiable stories with a popular blend of spirituality and self-help, building a bridge between this distinctive generation’s past and future, and providing a focal point for the Boomer generation’s next life stage and revolution.
Fierce with Age is an important generational memoir,” says Todd Bottorff, president and publisher of Turner Publishing.  “The life decisions made by boomers as they advance through the second half of life will affect the future of the U.S. for generations to come.”
“In a youth-centric society, Boomer women have understandably resisted the notion of growing old,” adds executive editor Diane Gedymin who acquired the book from literary agent Linda Roghaar, “but there comes a time in every woman’s life when denial of aging cracks, a time ripe for a book like Fierce with Age, the first memoir to actually capture the transition from the height of midlife to a wholehearted embrace of redefined aging.”
Dr. Carol Orsborn is an internationally recognized authority on marketing to the Boomer woman and author of over twenty books.  She co-authored both the first book on the subject (Boom:  Marketing to the Ultimate Power Consumer—the Baby Boomer Woman) and the most recent (Vibrant Nation:  What Women 50+ Know, Think, Do and Buy).  Orsborn is founder and editor-in-chief of FierceWithAge.com, the Online Digest of Boomer Wisdom, Inspiration and Spirituality and CEO of a Boomer demographic speaking, brand blogging and consulting service, for such major brands as Ford, Prudential and Humana.  She writes popular blogs for “Huffington Post,” PBS’s “Next Avenue”, and  “Third Age“.

Pub Date: May 7, 2013
ISBN: 9781620453759
Page #: approx. 230
Format: HC
Price: $24.95 ($27.95 CAN)
NOTE TO THE PRESS:
About Turner Publishing
Founded in 1985, Turner Publishing is an award-winning, independent publisher based in Nashville, Tennessee with multiple New York Times best-selling authors. It has been named by Publishers Weekly as one of the fastest growing independent publishers in the nation for the last three years. For more information, visit www.turnerpublishing.com.

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FOR IMMEDIATE RELEASE

Mother’s Day Gift Idea:

Show Mom You Think She’s “Fierce with Age”

 

Nashville, Tennessee, August 31, 2012  Does your mom love cute dogs, laughing and spiritual memoirs but is not so crazy about getting older?  This Mother’s Day, she’ll thank you for Fierce with Age: Chasing God and Squirrels in Brooklyn (Turner Publishing, Mother’s Day, 2013.)

In Fierce with Age, Boomer expert Carol Orsborn relates the ups and downs of a tumultuous year spent facing, busting and ultimately triumphing over the stereotypes of aging.  Along the way, she nurtures a love-starved friend through a doomed affair with a younger man, wrestles with the meaning of an exploding fish and regains her passion for life at the side of her squirrel-crazed dog, Lucky.

The message is as deep as it is engaging.  In Carol’s own words: “Plummet into aging, stare mortality in the eye, surrender everything and what else is there left to fear? The way is perilous, danger on all sides. But we can be part of a generation no longer afraid of age. We are becoming, instead, a generation fierce with age.”

Available through Amazon.com, your local bookseller and online retailer.  Also available in eBook edition.

Pub Date: May 7, 2013

ISBN: 9781620453759

Page #: approx. 230

Format: HC

Price: $24.95 ($27.95 CAN)

“In a youth-centric society, Boomer women have understandably resisted the notion of growing old,” says Turner Publishing executive editor Diane Gedymin. “But there comes a time in every woman’s life when denial of aging cracks, a time ripe for a book like Fierce with Age, the first memoir to actually capture the transition from the height of midlife to a wholehearted embrace of redefined aging.”

Dr. Carol Orsborn is an internationally recognized authority on marketing to the Boomer woman and author of over twenty books.  She co-authored both the first book on the subject (Boom:  Marketing to the Ultimate Power Consumer—the Baby Boomer Woman) and the most recent (Vibrant Nation:  What Women 50+ Know, Think, Do and Buy).  Orsborn is founder of FierceWithAge.com, the Online Center for Spiritual Living and CEO of a Boomer demographic speaking, brand blogging and consulting service, for such major brands as Ford, Prudential and Humana.  She writes popular blogs for “Huffington Post,” PBS’s “Next Avenue”, and  “Third Age,” as well as having served as senior strategist for Vibrant Nation, the leading online community dedicated exclusively to women 50+. 

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